UI/UX DesignDesign SystemsBrand IdentityWireframingWordPressOn-page SEOUI/UX DesignDesign SystemsBrand IdentityWireframingWordPressOn-page SEO
codexdesign
Brand intro · 2025
Where creativity meetsdesign excellence.
The opening title for Codexdesign — my own studio. Built in Canva
around the identity system: bold type, a single accent, and motion
that stays out of the way of the message.
0:00
Canva · motionDM Sans & PoppinsVermilion on inkcodexdesign.info
About
UI/UX and graphic designer, Birgunj, Nepal
I learned to buildbefore I learnedto design.
So I know what happens to a design when it meets code.
I'm a UI/UX and graphic designer from Birgunj, Nepal, who also
builds what I design. I work across Figma, WordPress, Elementor,
HTML, CSS and on-page SEO — creating everything from interfaces
and e-commerce experiences to brand identities and complete
websites.
I taught frontend development to beginners for six months in
2024, and that changed how I design. When you spend months
explaining how layouts become code, you learn to design with
real-world development in mind. Today I lead design, development
and marketing work at Pinned Agency while running my own studio,
Codexdesign.
Based inBirgunj, Nepal
WorkingRemote / part-time
Primary toolFigma
Also builds inWordPress, Elementor
Also writesHTML, CSS, Tailwind
Education+2 Computer Science, 3.42
AwardBest Project Design '24
StatusOpen to full-time roles
Selected work
UI/UX, e-commerce, web design and SEO
Four projects, start to shipped.
Triodash AgencyApr – Oct 2024Award winner
Design system from scratch
Wireframes first, then a reusable library of buttons, cards,
navigation and forms — a lightweight system for building new
screens fast.
FigmaDesign SystemsComponent Library
Sajilo KinmelUI/UX Designer
E-commerce, end to end
Listing, product detail, checkout — the whole path a shopper
takes, designed so hierarchy does the pushing, not the copy.
E-commerceWordPressCheckout Flow
Pinned AgencyVancouver, WAWeb Designer
A site built the way it was drawn
Homepage through key content pages, made responsive from the
start — so the layout survived the move into development.
Web DesignFigmaResponsive
Navigate®SEO & digital marketing
Designed to be found
Page structure, headings and internal links drawn with search
visibility in mind. A B+ audit taken to A+.
SEOSearch ConsolePost Design
Keep scrolling01 / 04
Featured case study
Triodash Agency · Portland, USA
The team keptrebuilding thesame screen.
Pinned needed a compelling way to communicate their core value —
boosting local business visibility — but previous marketing
lacked a cohesive visual punch. The real challenge was breaking
complex SEO and local ad services into a visual language small
business owners could trust instantly.
01
Structure the value proposition first
I mapped the messaging hierarchy before touching colour or
illustration. The job at this stage was to work out how to
communicate ROI quickly, so I structured clear
before-and-after scenarios and tangible benefits — climbing
into the top 10 Google Maps results, driving more traffic —
giving the high-fidelity designs a persuasive foundation.
02
Build a cohesive brand toolkit
Instead of designing isolated graphics, I developed a
reusable visual language: a typography system in DM Sans and
a palette balancing trust-building blues with clear success
and alert states. Every campaign asset then belonged to the
same family.
03
Illustrate the impact, don't just write it
Small business owners are busy, so the campaign needed to
show rather than tell. I designed custom isometric graphics —
storefronts with engagement metrics, rising line charts,
Google search mockups — to represent what getting Pinned
actually looks like. Side-by-side comparisons made the choice
obvious.
04
Assemble into high-converting assets
Rather than dense paragraphs about SEO algorithms, I
assembled the components into clean, lightweight,
mobile-optimised screens. Organising each layout around what
users care about — more quality calls, messages and direct
bookings — and anchoring it with a bold call to action
carried people from awareness to conversion.
One visual toolkitTypography, custom palette and isometric assets
Higher conversionClearer communication of SEO value propositions
AwardBest Project Design, Triodash 2024
Project gallery
Interface screens, logo marks and campaign design
Foundations — type & colourDesign system
MedesHandmade — logo markBranding
Sajilo Kinmel — product cardsE-commerce
Navigate® — post designCanva / Figma
Sajilo Kinmel — homeWeb design
Codexdesign — UI vs UXEducational post
Projects
UI/UX, e-commerce, web and SEO
001
Triodash
UI/UX Design Intern · Figma · 2024
Wireframes, a reusable component library and a lightweight design
system the team could design against.
002
Sajilo Kinmel
UI/UX Designer · Figma · E-commerce
Listing pages, product detail views and a checkout flow shaped so
browsing leads naturally to buying.
003
Pinned
Web Designer · Figma · Responsive
Full visual layout from homepage to key content pages, drawn with
the build in mind.
004
Navigate®
SEO & social · Website optimisation
On-page SEO, site structure, social marketing and post design
built for a stronger, more consistent brand presence.
Graphic & branding
Logo design, brand identity and social design
Codexdesign
A full identity for my own studio — mission and vision board,
primary and monochrome logo lock-ups, a mark that works as an
app icon, and the typography and colour system that holds the
social content together.
Brand system · post designCanva · Figma
Triodash email marketing
Campaign design focused on clean layouts, strong hierarchy and
clear calls to action — on-brand while staying easy to scan.
Email · campaignCanva · Figma
MedesHandmade
An identity guide for a handmade brand — forest green and beige
palette, script typography, and a sketch icon set. Built simple
on purpose, so the mark survives at profile-photo size.
Identity guide2025 — ongoing
FigmaAffinityIllustratorCanvaElementorTailwindSemrushRank MathFigmaAffinityIllustratorCanvaElementorTailwindSemrushRank Math
Wireframes, user flows and high-fidelity screens in Figma, with
interactive prototypes when a flow needs testing before it gets
built.
Design systems
A component library and the rules around it: type scale, colour
roles, spacing. Sized so your team will actually use it.
Brand & logo
Marks built to survive small sizes and busy backgrounds, plus the
pieces that keep a brand recognisable everywhere it appears.
Website build
WordPress and Elementor design carried through to a live,
responsive site — or handed to your developers with the details
already resolved.
On-page SEO
Keyword research, page titles, headings and site structure, so the
work you paid to design is findable once it ships.
Social content
Feed posts, stories and campaign creatives made as a set, adapted
across formats without losing the thread.
Design process
In order, because the order matters
Step 01
Understand
What the page has to do, who it's for, and what counts as it working. Written down before anything is drawn.
Step 02
Wireframe
Greyboxes only. Layout, structure and hierarchy settled while changing them is still free.
Step 03
Systemise
Components, type scale and colour roles defined once, so every screen after this one is assembly rather than invention.
Step 04
High-fidelity
The real thing: states, spacing, responsive behaviour. Prototyped where a flow needs to be felt, not described.
Step 05
Handoff or build
Named layers, resolved edge cases, and answers to the questions developers are about to ask. Or I build it myself.
Step 06
Optimise
On-page SEO, analytics and Search Console once it's live — then changes based on what people actually do.
Experience
Design and SEO roles, 2024 to now
Mar 2025 — Present
Pinned Agency
Vancouver, WA · Remote, part-time SEO Specialist · UI/UX Designer · WordPress Developer
Act as team lead and project manager, keeping design, development and marketing tasks organised and on track.
Design UI/UX layouts in Figma and build the live, responsive sites in WordPress and Elementor.
Handle technical and on-page SEO — site structure and content optimisation aimed at real organic traffic.
Edit and optimise video content supporting the wider digital marketing campaigns.
Mar 2025 — Present
Codexdesign
Birgunj, Nepal Founder — UI/UX, web dev, SEO & graphic design
Started my own digital studio to take clients from visual concept to live, optimised website.
Do the hands-on UI/UX, web development and graphic design across every client project.
Set up and run the SEO and digital marketing so the sites we build actually reach an audience.
Apr 2024 — Oct 2024
Triodash Agency
Portland, USA Graphic Designer & UI/UX Design Intern
Awarded Best Project Design — the top design honour of the internship — for leading UI/UX on the main project.
Designed graphics, layouts and UI components in Figma for client and internal work.
Redesigned visual flows on a live site based on how real users were navigating it.
May 2024 — Oct 2024
Independent
Birgunj, Nepal Frontend Development Instructor
Taught HTML, CSS, JavaScript and Tailwind CSS to beginners, with layout and design principles built into the curriculum.
Six months of explaining how a design becomes code sharpened how I read a UI — I now design knowing what it will cost to build.
A design isn't finished when it looks good. It's finished when it's built, live and findable.
Clarity over cleverness
If someone has to work out what a screen wants from them, the layout has failed. Hierarchy first, decoration last.
Design for the build
I've taught people to write the code. So I don't draw things that can't be built, and I resolve the edge cases before handoff rather than after.
Consistency compounds
One good button, reused, beats twelve good buttons. Systems are how small teams ship at a size they shouldn't be able to.
Testimonials
From clients and teams
Kaushal helped us bring the Navigate® brand together across social
media and our website. From designing engaging posts and campaign
creatives to improving the website, he kept everything visually
consistent, professional and aligned with our brand.
Navigate® Team — Navigate®, 2025
Kaushal took the time to understand what we wanted the brand to
feel like before designing the logo. The final identity feels
thoughtful, simple and truly represents MedesHandmade. We're very
happy with how it turned out.
MedesHandmade Team — MedesHandmade, 2025
Kaushal brings a rare combination of design, SEO and web
development to the team. He can take an idea from the initial
design through development and optimisation, while keeping the
work practical, polished and focused on results.
Pinned Team — Pinned Agency, 2025
Recognition
Awards, certificates, training
2024
Best Project Design — Triodash Agency
The top design honour of the internship, awarded for leading UI/UX on the main project: wireframes, component library and design system.
Oct 2024
Digital Marketing & Web Design
Certificate covering campaign strategy, on-page optimisation and web design fundamentals.
Aug 2024
Figma for UI/UX Design
Certificate in interface and experience design workflows in Figma — components, prototyping and handoff.
Jul 2024
Full Stack Web Development
Certificate following a four-month intensive online course in frontend development.
Frequently asked questions
Hiring a UI/UX designer in Nepal
Full-time or part-time UI/UX and graphic design roles, remote or based in Nepal. I'm currently working remotely with a US agency, so I'm comfortable across time zones. Freelance project work runs through Codexdesign.
Both, depending on what you need. I design in Figma and can build the live site in WordPress and Elementor, or write the HTML, CSS and Tailwind directly. If you have developers, I hand off files with named layers, defined states and the responsive behaviour already decided.
A conversation about what the page or product needs to do, and what would count as it working. Then wireframes — always before visual design, so we're arguing about structure while it's cheap to change.
Yes — keyword research, page titles, headings, content structure, and setup in Google Analytics and Search Console. I do this at Pinned Agency and did it for Navigate®, so it's part of how I think about page structure, not a bolt-on afterwards.
Yes. Logo marks, visual identity and social content design. I approach marks practically — most of them spend their life at profile-picture size, so legibility small comes before cleverness large.
Email is fastest — hellokaushalsroy@gmail.com. WhatsApp or a call on +977 9828332275 also works, and I'm reachable on Instagram at @kaushalsroy. I'm on Nepal time, UTC+5:45.
Let's make somethingworth using.
Open to full-time roles and freelance projects. Usually replying
within a day, Nepal time.
